Are you planning to take your business online and reach millions of people? That’s great. But do you know that thousands of websites are launched every day, most of them go down to the bottom, and just a few remain on the surface. Nowadays creating a website has become a very easy thing for anyone. Website creation platforms have made it simple for any layman to create a website on their own. However, creating a successful website is a big challenge that serves the purpose you created it for. This may include selling events, getting sales, creating a brand, or a non-profitable cause. No one wants a website with minimum traffic and that makes no impact.
You have to make sure that your customers have good experience when visiting your website for the first time. 88% of people say that they are not interested in returning to a website they had a bad experience with. So, to attract customer’s attention, it is important to have a well-designed website, with which you can effectively generate leads and position your company as a leader in your industry. If you want to have a detailed explanation about the impacts that web design has on your business then you should check out: “How web design impacts your business?”
What are the requirements for a successful website?
For most businesses, it won’t happen quickly or easily. Making a good website will always take time, effort, and resources. But that doesn’t need a large budget to compete effectively. A successful website is constantly tracked, measured, and improved over time. To better understand what makes a website effective, YashaaGlobal, a Web design Jacksonville has gathered a list of things that high-performing websites have in common. Review the factors below and build a strategy to increase your website's performance. There are many factors that all successful websites have in common. If you implement them into your website, you will be successful too. Here we have listed the 7 qualities that a good website will need.
1. An attractive Homepage with a clear, simple, and consistent message
When a visitor arrives on your homepage, you have a chance to make a connection. So don’t waste it! You know what your website is for, but if someone who isn’t familiar with your business lands on your website, then three things should instantly be clear: Who are you? What you do and what benefit do you offer?
It just takes few seconds for a person to look at your homepage and decide to stay or leave. That means you only have a few milliseconds to catch their attention, tell them who you are, and why they should take a closer look at your company. For that your homepage should be clean and clear, the important information about your company will stand out, and your message will be crystal clear to visitors.
2. Easy and Simple navigation
Navigation affects your ranking and your traffic. So, it is essential that your website must be easy to use. You may have an easy and well-organized menu on your website; there are several choices when it comes to website menus, including hamburgers, drop-down, scroll-triggered, and so on. No matter which type of menu you select, it is necessary to make it easy for users to find what they need on your website. In terms of design and page organization, your navigation should be simple and intuitive.
Successful websites are designed in such a way that users will quickly find what they are looking for. They also make it easy for search engines to crawl their pages so that the site can be more easily indexed and returned to users’ search results. Consider how your website is organized. Also, consider how well your site's search function works. When you visit Google Analytics, look at what people search for. Do people find what they are looking for, or are they leaving your site altogether?
3. The Call to Action should be loud and clear
When it comes to website’s success, the ultimate aim is to create leads and turn your audience into potential customers. So, a call to action button is one of the most prominent features that your website should have. It helps businesses to convert a visitor into a lead who can then be turned into a customer. Strategically using CTAs in your content is another way to increase conversions. CTA is a simple button with an eye-catching appearance.
Another common type of CTA is to have a form that appears at the bottom of a page or in a pop-up form. If your CTA is a form, make sure it is as short and sweet as possible. Visitors don’t want to fill in 10 required fields. So, it might even be a good idea to ask for just an email and perhaps a name.
If you want more newsletter subscribers, Webinar attendees then you can add a clear CTA to your website that will guide your reader such as Call Me, Buy Now, Contact Us, Let’s Chat, Sign Up, etc. A successful website always uses a clear call-to-action button and making it easy for visitors to turn them quickly into customers.
4. Compelling Content
A website without content is like a house without people. Just like nobody likes to visit an empty house, no one wants to spend time on a website that only has a few pages. So, content is the way your website will get good traffic, whether through search engines or social media sites.
Your content must be relevant to your customer needs; also, it should be informative and optimized. Consider what your potential customer would want to know about your services and build pages and blog posts around these topics. As you know, creating good SEO content is not an easy task. That’s why so many people prefer to hire a website design company to create their content! Because they know professional website designer will handle their website in a better way.
5. Fast Load Time
When a user goes to any website, they are not thinking about the site itself. Instead, they are completely engaged with the experience the site is providing for them. When a website takes a long time to load, it will immediately take users away from their experience with the content and also makes them aware of the site itself. So always remember that website load time is a very important aspect of user experience, that’s why Google considers it as part of its search rankings. Most of the successful websites have a load time of fewer than 2 seconds
6. Mobile-friendly Design
Nowadays many people are using smartphones to find any information on the internet. According to new research, approximately half of all web traffic now comes from mobile phones so a good mobile experience is crucial. If your website isn’t mobile-friendly by now, you are actually cutting off half of your customers. So, it is like a poor business decision. Consider how the website behaves on your mobile. The priority is to ensure that it loads in under 3 seconds or less. The second priority is to make it easy to navigate and get people to what they are looking for quickly, and the third priority is to make sure the design is attractive.
Ensure that your web design company creates responsive websites. Responsive web design means your site will look and perform well on any device like a computer, tablet, or mobile.
7. Remember SEO fundamentals
Even if building an engaging website is an essential element for the growth of your business, what is the point of having it if nobody could find it. So, while developing your website always make sure that it should be SEO optimized. SEO or search engine optimization is a process of helping us to rank your website on Google. 93% of online sessions begin with a search engine like Google or Bing, so if you want your site to be found by search engines then your site must be Search Engine Optimized. At least, you should know how the search engines crawl and index your content and ensure the basic on-page SEO factors are optimized.
There are several ways to make this easy, like the best way to improve website SEO is to make sure that your content and images are all aligned with the metadata, keywords, and H1, H2 tags. The second method is to have a keyword focus on each page of your website. This can be time-consuming, so use an SEO plugin that will track your keyword usage and let you know if your page is SEO-friendly or not. If your website is designed in WordPress then you can use a plugin like Yoast, as it will not only tell you how optimized your page is, but it will also suggest how to increase its SEO value.
Before you spend any more time on social media, advertisement, or whatever else is on your marketing to-do list, take a close look at your website. It is the biggest influencer and revenue-generator out of your entire marketing efforts. While most of the factors that lead to a successful website are related to the user experience and your brand, it is also essential to understand and leverage technology, and feedback to optimize and improve your website over time.
As you can see, these tips from our Website Designers are not difficult to follow, just remember mastery of the basics is the key to success. Follow the above seven things and you will be on your way to a highly successful website.