Before we get started, it's worth noting thatFacebook owns Instagram. Now, some marketers may see platforms as an entity, but that's far from the truth. Strategies vary depending on your goals and we're here to find out where you should invest your efforts and money.
When you are a small business, budgeting is a bigconcern. How do you find the golden mean to meet your marketing goals on both platforms? There seem to be some decisions to be made about where to focus your energy. The bottom line of our brief introduction is that Facebook and Instagram are as different for business as possible.
They share some features in common, but if we aretalking about marketing, they both have their strengths and weaknesses say the Digital Marketing Jacksonville experts. What works on Facebook will not work on Instagram and vice versa? The question is, do you develop separate marketing strategies for both platforms or complementary strategies for each?
Let's find out Statistics to start the discussion
Facebook userstatistics
- 1.32 billion daily active users
- 2.01 billion monthly active users
- 655 million mobile-only monthly active users
- 40 million small businesses have their own Facebook page.
Instagram stats
- 400 million daily active users
- 700 million active monthly users
- 32% of all internet users are on Instagram.
- 4.2 billion likes
- daily 1 million advertisers mostly small businesses
Statistically, Facebook has a large number, butInstagram stands out in terms of engagement and content sharing. It's safe to say that Facebook affects a huge network, but the following on Instagram is equally impressive. We can also conclude that platforms work in different ways depending on the business. For example, if your business relies on visuals, Instagram can increase your influence, and Facebook can be more useful than other means of spreading the word.
Here are some more things you can trust withFacebook:
There is a huge appeal on Facebook say the Digital Marketing Jacksonville experts.It's a platform that allows people to truly connect with friends and family. On a daily basis, the number of users is almost 4 times more than the number of Instagram users. One thing you can be sure of is that potential clients spend a lot of time on Facebook. You can even drive this traffic to your website. Because it weighs heavily as a platform tointegrate, promoting products and advertising may not be as effective. People
are on Facebook to stay in touch and stay up to date.
o To arrive in terms of accessibility, Facebook isnot competitive. In terms of visibility, Facebook is a clear winner.
o Instagram is a definite competitor when it comes toengagement. Facebook still has the second highest engagement rate among all
social networks. Here is a small study from Salesforce that tracked 2.4 million
Facebook posts to gain insights into industry engagement.
o Paid advertising Facebook ads are highly effective,in fact, advertising revenue in 2016 was about 8 6.82 billion. This number has only increased since 2015. Social Flow concludes that each user's annual
advertising revenue is worth about $ 14.
What can you trust with Instagram?
You know what they say - a picture is worth athousand words. This puts Instagram ahead of other platforms. It's just a matter of words, but pictures cost a lot more. Aesthetics dictates who stays
ahead of the game.
It is also a place of inspiration and a good placeto reach potential customers. Because Instagram's focus is on visuals, it's easy to showcase products and services without distracting users. It's fast,
accessible, and very visual. For a small business with a lot to share, this isan ideal platform to reach clients.
o Although Instagram has few monthly active users,the platform has a truly impressive reach globally. It's an ideal platform for enhancing visibility and doing it in a way that stimulates feedback and engagement on a visual-focused platform.
o Instagram has the highest audience engagement ofany other social platform. This is a valuable tool for marketers. Every day, users share more than 95 million photos and videos, and these posts result in 4.2 billion likes each day.
o Traffic engagement Here, you can see a comparisonof all social media platforms in terms of traffic engagement. As a result of YouTube, Instagram users spend 45% more time on the Facebook app.
o Population Demographics can be just an importantpart of your decision-making, and we'll take a closer look at these two populations in a moment. For now, you can compare the basics with Facebook.
Comparing strategies
We've seen some general differences between the twoplatforms, and common strategies can help you get a picture of the marketing efforts you need to apply to both suggests the experts from Digital Marketing Agency Jacksonville.There are some things that overlap with the strategy of Facebook and Instagram. For example, you must first set concrete goals for your chosen platform and answer basic questions about what you want to achieve. You can read your demographics on Facebook - this is the information available on your analytics page. With Instagram, you need to switch to a business account to access similar analytics.
For a small business, it is advisable to switch toa business account for these reasons. You will gain unique insights from your audience and be able to better develop your strategy. With a business account on Instagram and your company page on Facebook, you can create ads and develop your strategy. The biggest difference between choosing between Facebook and Instagram efforts is what kind of posts you will be able to make and what target audience you are trying to reach.
You can also launch ads through the Power Editor onInstagram or the Ad Manager on Facebook. You do not need an Instagram account for this. Find out more about creating Instagram ads via Facebook here.
Compare audiences Another decisive factor inchoosing which platform to spend more time on is your favorite target audience, age group, and revenue. When we look at the two platforms in general, here are
the key differences:
Based on demographics, you need to decide who youwant to have as your target audience. If you are promoting something related to travel, beauty products, or fashion, Instagram is the perfect platform to blend in with the modern and high-demand market. Facebook, on the other hand, is a bit more universal. It fits into any category but needs a more appropriate and strategic approach. If you want to reach a very large audience, you have to immerse yourself in advertising campaigns.
Conclusion
Most importantly, it really depends on your line ofwork and what you want to achieve. What is the nature of your business? Do you have visual content that will impress the following? If your brand can find a way to be more visual, target Instagram followers in every way.
Any small business that formally fits Instagram andthe type of content that is currently up-to-date should put all its efforts into Instagram. If your strategy is a little different, and you're looking for talent (images, text, updates, ads), Facebook is your savior. This is a platform that allows you to work with different mediums and this is probably the biggest benefit for marketers. The difference between Facebook and Instagram is that Facebook is often used on desktops while Instagram is an app that is mostly used on mobile phones.
This can also be a deciding factor. Keep it up andget a loyal follower in the process. As long as you understand the demographicsof both platforms, you can begin to tailor your marketing plan accordingly. You should also consider your short-term and long-term goals. Instagram is more about products that can be bought by force. Potential clients can follow your ad link and buy your product right away. While this is possible with Facebook, it is often used for long-term goals of gaining an audience and then converting them into clients. The data we've seen really shows you that Facebook and Instagram have two very different audiences and different benefits. Two factors will determine what is best for your business - the nature of your business and the population of the two platforms.
