Native advertising, often known as sponsored content, is a sort ofadvertising that is designed to complement the look and feel of the platform onwhich it appears. It often takes the form of a video, essay, or editorial, andacts similarly to an advertorial.
In 2020, native advertising accounted for about 65 percent of alldigital display ad spending in the United States. As a result, it has becomeone of the most popular formats on the market.
You're missing out if you're not using native advertising.
But don't worry, we have got you covered. Our Digital MarketingJacksonville expertswill go over everything you need to know to get started in this guide.
What is Native Advertising?
Paid advertising, often known as native advertising, is a type ofpaid advertising. However, it is not the same as traditional paid advertising.
Native advertising is an ad that is disguised as unique contentand uses written content.
They've clearly branded "ad," just like traditional PPC advertisements in the Google SERPs, andthey're still interspersed with other non-ad content in the results.
Native advertising employs the same concepts as other forms ofadvertising, but it places them within the textual content.
A native advertising example in a magazine could appear to beanother article but is actually an advertisement. It blends in with thesurrounding information, which is why it's frequently mistaken for the actualtext.
Native ads are often displayed in one of three ways:
• In-feed ads: advertisements that display in the news feeds ofsocial media platforms (think Facebook, Instagram, etc.)
• Ads display at the top or sidebar of the Google SERPs for searchand promoted listings.
• Content suggestions: advertisements display as suggestedarticles.
What Makes Native Advertising So Powerful?
Native advertising has shown to be quite effective because it isgenerally well welcomed by its target population states the experts from Digital Marketing Agency Jacksonville. People are more likely to see andconsume their material because they don't "feel" like adverts. Peopleare frequently exposed to marketing ads throughout the day, making traditionalcommercials simple to ignore. Because native advertising is less likely to beskimmed, they provide marketers a better chance to get their message across.
To keep up with the ever-changing digital landscape, organizationsare turning to content marketing and/or native advertising to spread theirmarketing messages.
Consumers have learned to "tune out" undesirableadvertisements and marketing messages over time. The proliferation ofad-blocking software, as well as subscription models (Spotify, Pandora, etc.)that allow users to pay a greater charge to disable commercials, is evidence ofthis.
Because the conventional method of pushing Internet Marketing messages is no longersuccessful, many marketers are turning to native advertising.
Difference between native ads andcontent marketing
Native advertising is a "pay to play" service, which isthe major distinction between the two.
Brands pay to have their content appear in locations where theybelieve their target audience will be. Rather than paying to post contentelsewhere, content marketing focuses on owned media.
Content marketing isn't the same as advertising, but nativeadvertising is.
So, how can people tell it apart if it's a format made to looklike non-promotional content?
Non-promotional content will typically include marks such as"sponsored post," "promoted post," or something similar.
Statistics on Native Advertising
1. Viewers read editorial content and native ads for nearly thesame amount of time — 2 seconds and 1 second, respectively.
2. Rather than traditional advertising, 93 percent of peopleprefer to learn about products through content.
3. According to Outbrain, native ads raise purchase intent by 18%.
4. In 2022, US advertisers will spend nearly $95 billion on nativeads, up to $15 billion from last year.
5. The CTR is 1% higher in the categories of pets, food &drink, and family & parenting.
6. When it comes to branded content versus traditionaladvertising, nearly 90% of younger internet users, including nativeadvertising, prefer personalized, educational content.
7. Native ads have an 8.8 times greater click-through rate thantraditional display ads.
8. Native ads have a viewability rate of 53 percent higher thantraditional display ads.
Native advertising accounts for 6 out of every 10 internet ads.
How Does It Work?
To begin, a brand pays to have its content published on nativeadvertising networks of its choice.
Choosing the right platform is vital for any advertising campaign,just as it is for any other.
This could be on one of the major social media platforms, such asFacebook, Twitter, Instagram, or TikTok, or on a separate platform, such asGoogle or a third-party website.
The material is then generated to have the same look and feel likethe other content on the platform. The option to "rent" the platformfor their own distribution is what brands are actually paying for. Once thecontent has been approved, it is labeled with a "warning," such as"Advertisement" or "Paid Advertisement."This increasestransparency between the native advertising platform and the user, letting them
know that the information they're looking at was paid for.
Conclusion
Native advertising, to put it simply, is another way to get yourcontent in front of the right people.
With so much material being created these days, it's becomingincreasingly difficult to identify the ideal audiences for your work. Anotheradvantage of native advertising is that it eliminates the guessing game byplacing your content precisely where your target audience is most likely to seeit.
