The world we live in isgreatly dominated by technology and the demand for mobile applications is on acontinuous rise. Hence, developing an app has gain tremendous importance now. Mobile applications transform the way people interact with businesses, brands, and even with one another and thus have become immensely prevalent in our lives. They are the key to success for every business and brand that wants to grow. However, when it comes to the app development process, many people make certain assumptions that greatly vary with the realities. Still, many misconceptions surround the app development process and many businesses venture into it with false beliefs. These beliefs can have serious consequences for businesses that could complicate the development project and also cost themhundreds or thousands of dollars.
Hence, we have compiledsome practical insights with our years of experience after carefulconsideration and research and hope that these insights will prove to be very helpful for you in building a successful app. Let us look at some of the most common app development: assumptions Vs realities.
1. Mobile App Development Cost
Assumption:
The cost of app development is very high in western countries like the USA, Europe, and the UK. However, nine out of tenbusiness owners who plan to develop an app for their business think that thisprice trend prevails globally.
Reality:
The cost of mobile app developmentcompletely depends on the needs and features to be integrated into it. As thenumber of features and technologies that you wish to incorporate in your application, the cost of development also increases. You can also stick to the basic requirements of the business and proceed with development if you want the app developed under your budget. However, outsourcing to an app development company will be the best choice, if you choose to not compromise on the requirement and features for the high cost. A leading app development company will not only help you build an astonishing app but also saveyou much cost on development without compromising the quality of the mobile application.
2. Mobile App Development Time
Assumption:
The app development process looks really easy and less time-consuming on the outside, somany of the business owners ask for the app to be developed in a few days afterthey share their requirements. This is because they are not aware of reality.
Reality:
App development is a lengthy process and thetime duration for developing an app completely depends on the requirements ofthe app. An app that requires only basic features can take around a few weeks whereas an app with a list of advanced requirements and technology integrations can take months to be completed. In general, the process comprises of few steps that include ideation, research, designing, development, testing, deployment, and post-launch process. Each of these steps requires a specific time and cannot be completed in a short period of time.
The app development process begins with ideation after which thorough research and planning arenecessary that easily takes around 3 to 4 weeks as this stage is a key to the overall success of the project because it helps to establish realistic expectations on the development roadmap. Then the main attention is concentrated towards the designing stage for which the time depends on the steps that include UX design (2 to 3 weeks) and UI design (3 to 4 weeks) adding extra 5 to 7 weeks to process. The main development stage will be completed in almost 10 weeks then followed by testing that easily goes around for 2 weeks. Additional 3 weeks are required for the deployment and post-launch process where the latter is actually a continuous process.
3. Mobile App Development Technology
Assumption:
Most people think that app development technology is simple and this process justinvolves an individual expert in the technology to configure and set the application to work just as Lego game where models are constructed by interlocking plastic building blocks. But in reality, it is quite different.
Reality:
Mobileapp development technology is not that simple as people think. The mobile app development technology involvesmany things like selecting a programming language, choosing a framework that gives the output according to the business goals of clients, selecting the right server with a storage capacity that fits all the data securely, and finally, a database that makes an application responsive and interactive by communicating between the front-end and the back-end of the application.
4. Mobile App Submission
Assumption:
One more assumption that people have is about the submission of apps. They think that submitting the application to PlayStore (Android) and App Store (iOS) is quite easy and one of the mosteffortless processes which can be done with just a click of a button. And the stores will easily allow the application into the market for use of customers in the upcoming days.
Reality:
The reality is far away from this assumption. In reality, the app submission process is not as simple as mentioned above. Infact, it is the most laborious process in the whole app development, accordingto the app development companies. Most of the time it is obvious that your app will be rejected in the first go. To be accepted by the app stores it is important that the app should be near to perfect. You need to ensure that that it does not crash, use private APIs, or use the camera or mic without the user’s onsent or knowledge. Moreover, there will be additional undocumented reasons for your app to be rejected, no matter how much documentation you have read on app store submissions. Additionally, the review process will also take a lot of time. It may typically take several days or even longer, especially for Appleto review your app. If your app is rejected by the app stores then you should especially pay attention to the notes explaining the reason behind rejecting your app and update accordingly. In order to get your application approved without rejection, it is always wise to plan some time and have a checklistincluding screenshots, icons, and metadata.
5. Mobile App Post-launch and Success
Assumption:
It is always assumed that once the mobile appis launched, success is guaranteed. The moment it is launched, it will bevisible to all potential visitors and they will come back regularly to fulfillall their needs to the application. They also think that they just need to check the app once in a while and update it when the necessity arises.
Reality:
With the behavior of users the mobile appshave also evolved and are not a channel anymore. Hence, the way you keep yourusers engaged will determine the true success of your mobile applications. You will need a lot of marketing and groundwork of your application to make it visible in the market for which you need to develop a market strategy that includes targeted acquisition campaigns. You should optimize your app for the App Store listing to improve your app's visibility and ranking. Almost 63% ofthe users search apps via App store search and if you fail to prime your listing with relevant keywords, screenshots, and descriptions, your app will not rank high enough to get discovered. You need the visibility that the App Store Optimization provides in order to get more downloads because simply adding your application in the store will not get you success.
Create a personalized experience using smart marketing like sending the right content to the rightusers at the right time, and make use of tools like user segmentation, push and in-app messaging, personalization, and automation to optimize the user experience and keep the engagement strong. Moreover, regular updates, bug fixes, feature enhancements, and other app improvements are necessary. This will show your users that you are consistently engaged in creating a better app and listening to their feedback. Thus, keeping your potential users engaged with your application. Hence, achieving success is not that easy because it only requires a millisecond to uninstall your app while a lot of time and effort is required to make the users stay on your application. So, focus on your user engagement rate and try to not lose it.
Conclusion
The first and the mostfundamental step for making the app development process seamless is expectingthe right things for which your need to clear some of your assumptions. We hope that this article has given you clarity about the realities of the app development process and what assumptions can lead to your failure. Acknowledging the reality and being open-minded about the costs and time duration associated with the app development process is only halfway through success. It is necessary to hire an app development company whose goal is to get your application idea to market. The companies where a project is planned in detail are responsible for developing some of the most successful applications.
You should have a clearpicture of app development to save your time and money which makes this processway more efficient and easier. With proper research and awareness of the reality, you will be able to debunk your myths listed above by our experts from App Development Company, which will give the developers a proper space to work towards successful app development.
