With many businesses moving online today, the bar of competition has raised than ever before, and to survive this competitive landscape, you constantly need to grow your business. While there are many digital strategies and techniques that can help you sustain this growth, email marketing has been one of the most historically successful and proven methods to boost the number of customers. It offers you a lot of advantages like it gives you direct access to your audience, informs them, delivers updates, conducts surveys, and drives revenue. Plus, you get a great opportunity to land directly into your subscriber’s inbox and convince them to take any action on your website right away, thus boosting your conversion rate.
However, to achieve this, you need to build a strong email list along with a good email marketing strategy. Or else, you will lose the effectiveness of your email marketing campaign with a bad list. Good lists are built organically and contain contacts who have shown an interest in your products or services. Building such a list of contacts is greatly effective as these contacts are more likely to open your message and engage with your content. Plus, you will also be able to protect your sender's reputation efficiently.
Hence, as a Digital Marketing Agency Jacksonville, we have listed down some amazing ways that will help build a powerful email list. Have a look.
1. Leverage the power of Social Media Platforms
You might have run many Facebook or Instagram lead ads, but they aren’t the only way to use social media platforms. You can also leverage other social media channels to target a specific audience and encourage them to provide their email addresses. This is highly effective because a lot of people prefer to communicate on social media today thus making it one of the easiest ways for businesses to collect email addresses. You can invite people following you on these channels to subscribe to your email list. You can also promote your gated content (hidden content that is only visible after the visitors enter their email address) on these platforms. If you are not doing this already then you are missing a very easy and simple method of lead generation. Apart from this, one of the best ways to do so is by creating a landing page where you can post links to the sign-up page. Don’t leave any opportunity to encourage your followers to visit your website. You can also ask for email addresses by offering a free newsletter, ebook, webinar, or any appealing content on these platforms.
However, make sure to look for the unique characteristics of each platformas well as the type of behavior people exhibit on them before considering any platform to build your email list.
2. Offer lead magnets
Basically lead magnets are any valuable item that you can offer to your audience in exchange for their email addresses and names. This is one of the best ways to build your email list since the visitors don’t mind submitting their email addresses as they get something in return. You also get an opportunity to raise awareness and connect with people who haven’t yet heard about your brand. In fact, many of the successful internet marketing services use this strategy to build their email list.
The idea here is to lure your visitors into submitting their contact details with an incentive. You can offer various types of lead magnets such asa PDF download, an audio clip, an ebook, discount coupons, templates, webinars,case studies, free trials, free consultation, etc.
Just make sure that as soon as they give away their email address, you provide them the promised content that you have committed to. Plus, also ensure that the lead magnet you provide is highly valuable and succinctly explains the promised value, or else they will hesitate to provide their email addresses.
3. Publish high-quality compelling content
When people believe that your brand adds value to their life, they are always willing to subscribe to your email list and one of the greatest ways to do this is by providing them with quality content.
Hence, create a piece of content that people care about and the one that provides solutions to make their life easier. However, before beginning to start writing anything, you need to have a clear picture of who are you writing for, what are they searching for, and how can you help them. Answering these questions will help you create your buyer personas and understand who represents your target customers. Once, you get a clear idea about it, you can craft content that best suits their lifestyle and solve their problems.
4. Add Calls to Action (CTA)
Every blog post you post and every page you build should contain a call to action button. Because it is seen in a research that you will receive almost 55% of more leads with more number of landing pages. Hence, every landing page should have a compelling call to action (CTA) button.
Here are some tips to help you collect a higher number of emailsubscribers.
- Make use of whitespace around your CTA to highlight it.
- Instead of going with traditional “subscribe” or “sign-up” language. Make use of some catchy phrases. For instance, “Don’t miss out! Or “reserve your spot now”.
- Avoid using too many links to keep the focus on the call to action button.
5. Add sign-up forms to your website
Adding a signup form is another great way to collect the email addresses of new visitors. You can add a fixed bar or a pop-up form to your highest converting pages, for example, your landing page or a product page. This will help you gain the email addresses of people who might be interested in your product or offer.
Well, if you have a website built on WordPress, then you can easily download a form-builder plugin and get a form on your website. Just make sure to keep your subscription questions to a minimum, or else you will risk scaring away your potential subscriber.
6. Reach new audiences with guestblogging
Guest blogging is a great way to expand your reach as it allows you to feature blogs on other relevant websites. The principle here is simple. The more exposure your content will get, the more likely are your chances to get new subscribers.
You can begin guest blogging by having a conversation with a website you wish to post your blog on and that aligns with your brand. However, you will find many guest blogging sites on the internet that are specifically designed for this purpose. You can begin by finding appropriate websites, understanding their audience, and knowing what they respond to them. Just make sure that you will be allowed to collect email sign-ups on them.
Conclusion
When it comes to boosting the growth of your business, email marketingis a great way to do so. However, without building a strong email list you cannot run a successful email marketing campaign, and thus building a quality list is necessary. To do so you just need to focus on reaching as many people as possible and we hope that the above-mentioned strategies by our Digital Marketing Jacksonville experts will help you.
